Leo Burnett New York, Agency / Creative,

Description

A low angle shot reveals four distressed hikers lost in a sunlit forest. The hikers, composed of adult males and adult females, have varying degrees of concern on their faces, and their clothing suggests they expected to be outdoors. One of the males is looking upward, while one of the females holds up her phone revealing the AAA logo, implying she has called for help. The hikers are surrounded by green trees and foliage. The lighting is bright and natural.