Leo Burnett, Dubai, Agency / Creative,

Description

This video advertisement promotes Always Night XXL sanitary pads in collaboration with Noon Minutes. The video starts with a close-up of a woman's face while sleeping, with the text overlay stating '75% of women wake up at night to change their pads'. Subsequent scenes show a woman lying in bed using a smartphone and a delivery woman wearing an Always Night and Noon Minutes branded vest. She's shown riding a motorcycle, and delivering a black box with the text 'Switch to Night Mode' to a customer. The box opens to reveal Always Night XXL pads, emphasizing their 40% longer length for period sleep protection.