Leo Burnett, Dubai, Agency / Creative,

Description

This video promotes the Always and Noon Minutes partnership, aimed at helping women reclaim sleep during their periods. The video starts with a shot of a woman in bed, referencing statistics about women waking up to change pads at night. The collaboration is highlighted through visuals of a woman wearing an Always and Noon Minutes vest, a delivery driver on a motorcycle, and the delivery of a black box labeled 'Switch to Night Mode Always'. Inside, a pack of Always XXL pads is revealed, advertised as 40% longer for better sleep. The video is set at night, emphasizing the need for better overnight protection.