Leo Burnett Chicago, Agency / Creative,

Description

This is a commercial ad for Bear Naked granola. A group of diverse individuals, all appearing nude except for their hiking gear and accessories, embark on a hike through a sun-drenched, grassy, hilly landscape. The group includes both men and women with varying body types. Some are wearing backpacks and fanny packs. They are carrying bags of granola. They are trekking along a dirt trail past lush trees and rugged rock formations. The natural light accentuates the textures of the landscape and the group’s skin. The scene has been color-graded to enhance the golden tones of the environment.