Leo Burnett Canada, Agency / Creative,

Description

Inside a brightly lit woodshop, craftspeople are shown working on various furniture pieces. A man uses a chisel and hammer to cut a tenon joint. Another artisan is planing a board with a power planer, as wood shavings fly. A woodworker uses a jigsaw to cut a thin board. A hand pushes a stack of wood together. Two men are reviewing an order on a tablet in front of a pickup truck, and an artisan is reviewing details on a laptop while talking on the phone. The overall atmosphere suggests a place of meticulous craftsmanship and a blend of traditional and modern tools.