Leo Burnett, Creative Agency,

Description

The commercial features Systane Complete PF eye drops and portrays various people experiencing dry or irritated eyes. The commercial starts with a cityscape and then transitions to an office setting where a man eats a salad at his desk. Next, the ad cuts to an airplane where a woman is wiping her eyes. After, the commercial shows a woman at the beach who is experiencing eye irritation. Throughout the advertisement, the characters are identified with on-screen graphics such as "Drew the dry one," "Tina the tired one," and "Irene the irritated one." The advertisement concludes with characters using Systane Complete PF eye drops.