Brand
ProjectLegacy (DC)
Nicholas Lam, School,
Associated creatives
Tags
Description
This cinematic video project titled Legacy for UCLA, produced by HOUND and directed by Nicholas Lam, showcases a diverse montage of campus scenes and athletic facilities. The sequence moves dynamically through running tracks, stadium rows, intricate architectural ceilings, lecture halls, and volleyball nets bearing the UCLA brand. The camera work employs smooth motion and varied framing, highlighting textures of brick, polished wood floors, and rows of blue and yellow pennants. The color grading leans into cool tones with natural lighting, creating an atmospheric and reflective tone throughout the visual narrative.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Streaming Platforms
Color
Navy (50%)
Pure White (30%)
Golden Yellow (20%)
Background
Sports Venue
Context
Brand Film / Corporate Video