Toby Rupert, Creative Director, Sydney

Description

This fashion editorial image features two women reclining together amidst tall dry grass and natural foliage. The upper model wears a textured pink knit sweater over a crisp white collared shirt, while the lower model wears a dark green ribbed sweater. The overhead framing captures a calm, relaxed outdoor atmosphere with soft natural lighting and earthy tones. White text reading Lee Mathews is overlaid centrally across the composition. The overall aesthetic is naturalistic and editorial, conceptualized by creative director Toby Rupert.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Forest

Context

Advertising Campaign, Editorial