Toby Rupert, Creative Director, Sydney

Description

A woman wearing a sheer light blue patterned dress moves across an outdoor grassy meadow in a dynamic, motion-blurred fashion portrait. The composition is captured vertically with soft natural daylight illuminating the scene under an overcast sky. The subject wears dark boots peeking through the grass while the lightweight fabric of the dress catches the air. Overlay text in the center reads Lee Mathews. The creative direction is led by Toby Rupert in Sydney.

Style

Editorial, Vertical, Desaturated

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Meadow

Context

Advertising Campaign, Editorial