BrandMercedes Benz
ProjectManufaktur
Le Berg, Production Service,
Associated creatives
Tags
Description
The video opens with a portrait of Roger Federer, sharply lit against a dark background, transitioning to an animated Mercedes-Benz logo display. The logo transforms into a physical art installation within a white-walled room with a herringbone wood floor. A man in a grey suit and black turtleneck walks through the installation, which includes colorful panels and a geometric sculpture. Other shots feature textures of leather and perforated materials. The video concludes with a close-up of Federer's eye, emphasizing the theme of attention to detail. The phrase "MILLION POSSIBILITIES" appears on screen.