L&C, Agency / Creative,

Description

The video opens with a close-up of textured leather, and text that discusses the polluting impact of the leather industry. The video transitions to a pineapple plant and text asking if pineapple leaves could be the green answer to leather. A landscape shot shows a road running through farmland at sunrise, then to an overhead shot of workers in white hats in a pineapple field in South Cotabato, Philippines. The video shows pineapples being harvested, moved along a conveyor belt, washed with jets of water, and packed into cardboard boxes. Pineapple leaves are shown bundled together.