BrandNativa
ProjectNativa Meter
L&C, Agency / Creative,
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This video features a landscape view of Córdoba, Colombia, under an overcast sky. Lush, green hills roll into the distance, partially obscured by mist. The foreground includes dense foliage, adding depth to the scene. Raindrops are visible on the lens, highlighting the wet conditions. Subsequent shots show close ups of rain falling, land in Córdoba where an elderly woman discusses how it rained every day preventing plowing because the soil was wet. Several shots show people in the fields in the rain and waterlogged farms. The video describes how in 2022, Colombian farms lost 4.9 million acres of crops during a rainy season.