Laura Wimer Jewell, Creative Director, Los Angeles

Description

A white electric vehicle is shown dramatically balancing on its nose atop a jagged dark rock formation against a vibrant twilight sky. The horizon glows with warm amber and orange tones fading into deep blue above. Bright LED headlights illuminate the front fascia of the car as it rests on the sharp stone. Visible text on the right side of the frame reads the future finds us. The composition utilizes a striking diagonal orientation with natural lighting captured during dusk.

Style

Horizontal, Cinematic, Warm, Golden Hour

Industries

Electric / EV

Color

Background

Sunset Sky

Context

Advertising Campaign