Laura Ravetta, Art Director, Milan

Description

A single white leather sneaker with a detailed red rose graphic on the side hovers magically above an outstretched bare hand in the center of the frame. The background features a narrow, sunlit historic European street flanked by tall traditional buildings and blurred pedestrians walking in the distance. The lighting is bright and natural, casting soft shadows along the cobblestone pavement. The composition uses a low-angle perspective with the hand reaching up toward the floating shoe. Art direction and graphic design were handled by Laura Ravetta in Milan.

Style

Artistic, Vertical, Warm

Techniques

Natural light, VFX / visual effects

Industries

Footwear

Color

Background

Street

Context

Advertising Campaign, Social Media / Short Form Video