Keate, Photographer, New York

Description

This commercial beauty photograph by Keate features a line of dark rectangular foundation bottles with silver bases, arranged in a shallow depth of field against a smooth gradient grey background. Cascading streams of fluid makeup in varying shades of beige, tan, and ivory pour downwards from above, gracefully draping over the tops and sides of the bottles and pooling at the base. The lighting is soft and directional, highlighting the glossy textures of the flowing liquid and the sleek, matte surfaces of the packaging. Reflections are subtly cast on the reflective surface below the bottles, enhancing the clean and polished composition.

Style

Horizontal, Commercial, Clean, Polished

Techniques

High-speed / freeze

Industries

Cosmetics

Color

Background

Grey Seamless

Context

Advertising Campaign, E-commerce / Product