Laughlin Constable, Agency / Creative,

Description

An adult African American male stands in front of a True Value store, arms crossed, wearing a red company shirt. Two customers can be seen entering the store, with red lawnmowers lined up outside. The store front has a stone facade and a gray metal roof. The video then shows scenes of a man buying a wrench and later struggling with plumbing under a sink that is leaking water. Next, a man changes a lightbulb while a woman watches. Finally, a woman hangs a portrait on a wall, then is seen with two identical portraits hanging on the wall behind her. The scenes highlight the role of True Value in helping customers with home improvement projects.