Laughlin Constable, Agency / Creative,

Description

The commercial begins with two women shopping at a True Value hardware store, seen standing in an aisle filled with fertilizers and gardening supplies. One woman pushes a lawn spreader as the other woman, standing behind her, points to the products on the shelves. The next scene depicts a woman walking on a manicured, lush green lawn as she pushes a green lawn spreader, scattering fertilizer. A neighbor watches her from his window, looking impressed. Another scene shows an elderly woman trimming a topiary in the shape of an elephant, and finally, a mail carrier is seen walking barefoot on the grass, admiring the lawn. The commercial suggests that with True Value's advice, anyone can grow a lawn that will be the envy of the neighborhood.