Daniel Horowitz, Art Director, New York

About

This music video project features rapper Latto auditioning for the role of Cyprus in a green screen studio setting. The visual combines retro VHS tape aesthetics, vintage camcorder framing, and surreal digital backgrounds with iridescent snakes. Latto wears a patterned catsuit and chunky black platform boots while posing and interacting with special effects. The art direction by Daniel Horowitz blends lo-fi television technology with futuristic digital environments and glitch transitions. The color grading contrasts vibrant green screen backdrops with surreal purple and blue atmospheric skies.