BrandM.I.A.
ProjectMarigold

LA/PAC, Production,

Associated creatives

Associated creatives

Tags

Description

The video begins with text against a black screen, leading to a close-up of a woman's face as she puts on a pair of sunglasses. The shot focuses on her eyes and makeup. The video transitions to a vibrant scene of the sun rising over a landscape with a distinct horizon line. Then it cuts to an indoor setting, where a man is getting a haircut. The lighting in the room is dim, and the focus is on the side profile of the man receiving the haircut and the hand of the person cutting it. The overall mood is serious, with a sense of transformation and focus on personal appearance.