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BrandLake of Bays Brewing Co.
ProjectBrand Identity
Six white beer cans lined up in a row, each featuring a large black printed number from five to zero against a clean studio background.

Leo Burnett Design, Graphic Design,

Associated creatives

Leo Burnett Design
Leo Burnett DesignDesign
Mike Kazik
Mike KazikPhotography

Tags

Description

Six tall, white beverage cans are arranged in a horizontal row against a neutral, seamless studio backdrop. Each can is adorned with a prominent, large black numeral, displayed in descending order from five to zero. The typography features a mix of sharp, clean sans-serif digits and soft, spray-painted effects. Smaller text above each number identifies the beer variety, such as Strong Stout, Light Lager, and Non-Alcoholic Pale Ale, alongside ABV percentages. The lighting is bright and even, highlighting the sleek metallic texture of the cans and their clean, high-contrast graphic design.

Style

Commercial, Corporate

Techniques

Studio strobe

Industries

Alcoholic Beverages