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ProjectBrand Identity
Close-up overhead shot of a beverage can covered in water droplets with dark lighting and a light gradient background.

Brand Identity 2026

Associated creatives

Leo Burnett Design
Leo Burnett DesignDesign
Mike Kazik
Mike KazikPhotography

Tags

beverage canbeer cancancondensation dropletswater dropspull tabbeverage can with water drops

Description

This product photography showcases a close-up, top-down angle of a beverage can covered in fine condensation droplets and a larger drip running down the side. The lighting is cool and moody, casting soft highlights across the metallic surface and pull tab. Visible text on the can includes Holiday Detox Light IPA. The background features a smooth, neutral gradient transitioning from dark grey to a lighter tone.

Style

Horizontal, Commercial, Desaturated, Cool

Industries

Alcoholic Beverages

Color

Charcoal (60%)
Silver (40%)

Background

Gradient

Context

E-commerce / Product