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ProjectBrand Identity
Close-up of a condensation-covered beverage can featuring bold typography against a cool, softly lit background.

Brand Identity 2026

Associated creatives

Leo Burnett Design
Leo Burnett DesignDesign
Mike Kazik
Mike KazikPhotography

Tags

beverage candrink canbeer cancondensation covered cancan with water drops

Description

This commercial product shot for Lake of Bays Brewing Co. features a close-up framing of a beverage can covered in condensation droplets. The pale surface of the container displays prominent dark typography and a small percentage symbol badge. The shot utilizes cool, atmospheric lighting with shallow depth of field, highlighting the slick metallic rim and water beads on the surface. Captured by photographer Mike Kazik as part of the brand identity project.

Style

Horizontal, Commercial, Cool, Clean

Techniques

Macro, Natural light

Industries

Alcoholic Beverages

Color

Pure White (60%)
Jet Black (40%)

Context

E-commerce / Product