Brand Identity 2026

Description

A dynamic composition showcases a pile of silver beverage cans covered in fine water droplets and condensation. Large, bold numbers are prominently printed across the cylindrical bodies of the cans against a clean backdrop. The lighting highlights the metallic sheen of the aluminium surfaces and the crisp typography. This commercial product photography project was created for Lake of Bays Brewing Co., with design by Leo Burnett Design and photography by Mike Kazik.

Style

Vertical, Commercial, Desaturated, Polished

Techniques

Macro, Natural light

Industries

Alcoholic Beverages

Color

Background

White Seamless

Context

Advertising Campaign