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ProjectBrand Identity
Six white beer cans lined up horizontally on a reflective surface, each printed with large black numbers from five to zero.

Brand Identity 2026

Associated creatives

Leo Burnett Design
Leo Burnett DesignDesign
Mike Kazik
Mike KazikPhotography

Tags

beer cansbeverage cansbeer canwhite beer canswhite cansproduct packagingdrink packagingsix beer canssix cans

Description

Six tall white beverage cans are arranged neatly in a row on a smooth, reflective surface against a minimalist neutral backdrop. Each can features clean typography at the top describing different beverage varieties, dominated by large, spray-painted or stencil-style numbers counting down from five to zero across the sequence. Soft studio lighting casts subtle vertical reflections downward, grounding the products cleanly in the frame. The composition emphasizes precise alignment, minimalist design aesthetics, and bold graphic branding elements. This product photography highlights the packaging design created by Leo Burnett Design and photographed by Mike Kazik for the Brand Identity project by Lake of Bays Brewing Co.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light, 3D render / CGI

Industries

Alcoholic Beverages

Color

Pure White (70%)
Jet Black (30%)

Background

Grey Seamless

Context

E-commerce / Product