BrandPrimark
ProjectFall Again
Laird & Good Company, Representation / Agent,
Associated creatives
Associated creatives
Tags
Description
An adult woman shops at Primark, selecting a horizontally striped shirt. She examines the material, then walks through the racks of clothing. Later in the video, she holds up a red purse with a tag on a pedestal. The store is brightly lit with fluorescent lighting. Other shoppers walk in the background, browsing through merchandise. Neon signage is visible on the wall, indicating the beauty and escape sections of the store. A display with a mannequin stands nearby. The atmosphere is dynamic and energetic.


