Lafayette American, Agency / Creative,

Description

This video promotes StockX, a platform for trading items like sneakers. The video opens with a low-angle shot of a variety of sneakers arranged in front of a wooden dresser, featuring the StockX logo in yellow. Quick cuts transition to a street scene showing a young Asian man and woman in fashionable attire. The man hands over a StockX-branded box. Additional scenes show a collection of shoe boxes in a messy bedroom, as well as an assembly line with shoe boxes. The video also shows news headlines and video clips criticizing the StockX brand, and then features close-ups of people using the StockX website to buy and sell shoes. There is also a shot of a child photographed with new shoes. Throughout the video, various pairs of stylish sneakers are displayed in both indoor and outdoor settings.