Summer Dirx, Model,

Description

Captured by photographer Angelo Pennetta for the Lacoste SS26 campaign, model Cheikh Diakhate is frozen mid-air in a dynamic leap above an outdoor sidewalk bench. He wears a vibrant red polo shirt, relaxed light-wash wide-leg denim jeans, white sneakers, and carries a folded branded sports towel trailing behind him. A motion-blurred tennis ball hovers near the upper corner against a rich green facade with storefront windowpanes. Bright direct sunlight casts sharp geometric shadows onto the pavement below.

Style

Vertical, Commercial, Action, Clean

Techniques

High-speed / freeze, Hard Light

Industries

Sportswear

Color

Background

Retail Storefront

Context

Advertising Campaign