BrandLacoste
Cheikh Diakhate, Models,
Associated creatives
Tags
Description
This dynamic campaign image features a man captured mid-air in a fluid, athletic motion as if hitting a tennis ball. He wears a vibrant red Lacoste polo shirt paired with loose-fitting, light-wash blue jeans and white sneakers. A white tennis towel with green stripes is tucked into his waistband, catching the wind. The background shows a classic Parisian-style street front with a bold green painted wood facade and a metal bench. The scene is brightly lit with natural sunlight, casting a crisp shadow beneath the subject's feet on the pavement. The composition emphasizes movement and sport-inspired lifestyle, capturing the essence of the brand's aesthetic.
Style
Lifestyle, Commercial
Techniques
High-speed / freeze, Natural light
Industries
Sportswear