Brand7UP
ProjectRegular Bottle Drink
Labhouse Argentina, Production Service,
Associated creatives
Associated creatives
Tags
Description
The sunny scene shows a silver vintage convertible carrying four young men, stuck in traffic near the coast. A man with curly brown hair drives the car, with another man in the back seat leaning back with his eyes closed, appearing relaxed. The traffic jam is on a road by the sea with buildings in the background. A 7 Up delivery truck is adjacent, with a cartoon mascot and logo on the side. Multiple small green drones, resembling toy helicopters with claws, are dispensing 7 Up bottles and drinks. The lighting is bright and warm, suggesting a summer day. The camera angle is eye-level, capturing the scene from within the traffic. The overall mood is lighthearted and fun.