KWP+Partners, Agency / Creative,

Description

A compilation of scenes emphasizes the need for charitable giving, featuring a young guide dog puppy and highlighting the competition for charitable donations. The video presents text against a split pink and orange background, the text "We're not blind to the truth," which dissolves to reveal multiple charity logos. Images transition from a city skyline with dollar sign graphics, to a crowded street scene with similar graphics superimposed, and then to abstracted currency with a guide dog puppy. Finally, scenes of a guide dog puppy on a lawn are shown to show its playful character and training.