Kutlu, Photographer, New York

Description

This commercial advertisement image features a white and orange tube of Neutrogena Triple Moisture Smooth Shine Anti-Frizz Cream prominently displayed against a background of glossy, flowing brown hair. The product tube is positioned vertically in the center, surrounded by soft waves of hair that highlight its hair-care purpose. Above the product, promotional text reads See it. Feel it. Believe it. Frizzy, Unruly, Lackluster Hair. Transformed. The Neutrogena logo appears at the base of the tube and in larger typography at the bottom of the frame alongside the web address. The lighting is soft and even, emphasizing the smooth texture of the hair and the clean packaging of the cosmetic product.

Style

Vertical, Commercial, Glossy, Polished

Industries

Haircare

Color

Context

Advertising Campaign