Kremer | Johnson, Photographer, New York

Description

This outdoor photograph by Kremer | Johnson captures three people riding in a classic red convertible car. A Black woman with curly dark hair sits on the left wearing a striped shirt and a light blue neck scarf, looking ahead calmly. In the middle, an East Asian man wearing blue headphones and a white lab coat holds a smartphone while smiling. On the right, a white man wearing an orange baseball cap and a blue patterned shirt grips the steering wheel. The vehicle drives along a paved road flanked by a dense forest of tall green trees under bright daylight. The composition is shot from a low perspective inside the car looking forward, emphasizing the joyous road trip atmosphere.

Style

Lifestyle, Horizontal, Warm

Techniques

Natural light

Industries

Mass Market Automotive

Color

Background

Forest

Context

Advertising Campaign