Kremer | Johnson, Photographer, New York

Description

A bald black man in his 40s sits atop a black sports motorcycle positioned vertically on its rear wheel inside an open passenger elevator. He wears a dark sleeveless shirt and gloves, holding up a smartphone in one hand. In the background inside the elevator car, two onlookers stand watching: a man in a light blue suit to the left and a woman in a tan jacket and trousers to the right. The elevator features metallic paneling, buttons, and a digital floor display overhead. Wisps of smoke drift near the floor around the motorcycle tires, enhancing the dramatic staging of the scene.

Style

Horizontal, Commercial, Clean

Industries

Apps & Digital Platforms

Color

Background

Office

Context

Advertising Campaign