BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign

Thomas De Kluyver,
Associated creatives
Tags
Description
This split-frame campaign image for the KNWLS Proxy 2.0 ad campaign showcases two mirror selfies taken by models in contrasting environments. The left frame features a blonde model crouching on a lush green lawn beneath trees, wearing a yellow jacket and distressed trousers while holding a phone with a bright yellow case. The right frame shows a dark-haired model in a blue floral dress posing inside a tiled bathroom while taking a reflection photo with a smartphone. Photographed by Arnaud Lajeunie with art direction by Christopher Simmonds, the diptych highlights contrasting textures and settings.
Style
Lifestyle, Horizontal, Clean
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Mustard (50%)
Sky Blue (50%)
Background
Garden
Context
Advertising Campaign



