BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
A striking monochromatic portrait from the KNWLS Proxy 2.0 2023 ad campaign features a woman with long, sleek dark hair looking directly at the camera. She is wearing a short, ruffled dress adorned with a visible ornate pattern. The composition is uniquely framed by large, black, bold typographic letters that run vertically down the center of the image, partially obscuring the figure. The background is a clean, neutral studio backdrop. The lighting is soft and even, highlighting the textures of the dress and the model's features. The image maintains a high-contrast aesthetic between the black text and the pale tones of the subject.
Style
Editorial, Vertical
Techniques
Typography, Studio strobe
Industries
Luxury Fashion Houses