Logo
  • Home
  • ·Media
  • ·Knicks Nike commercial urban night lifestyle
BrandNike
ProjectKnicks

Joint,

Associated creatives

Superprime Films
Superprime FilmsProduction
Max Cooper
Max Cooper
Joint
JointPost Production / VFX
Joint
JointMusic / Sound
Parliament
ParliamentPost Production / VFX

Tags

Description

This dynamic video showcases a group of young men wearing basketball jerseys, specifically New York Knicks apparel, walking through an urban setting at night. The scene captures the high energy of city life with motion-blurred taxi cabs passing by in the background and vibrant city lights reflecting off surfaces. The men are shown walking and dancing, with some wearing hats and casual streetwear. The cinematography utilizes a fast-paced, documentary style with handheld camera movements that heighten the sense of motion. The lighting is low-key, dominated by the ambient glow of streetlights and vehicle headlights, creating a moody, atmospheric aesthetic.

Style

Lifestyle, Reportage

Techniques

Live-action Technique

Industries

Basketball