Klick Health, Agency / Creative,

Description

The video opens with vintage black-and-white photos of women holding babies, interspersed with text discussing outdated family definitions in pregnancy books. The video transitions to show hands constructing a miniature urban set, including a storefront labelled 'Books & Cafe'. The hands manipulate miniature props and objects within the set. Cut paper from pregnancy books becomes the base of the set. The overall aesthetic combines vintage photography with modern stop-motion techniques, creating a visually interesting juxtaposition of old and new.