Associated creatives
Tags
Description
This commercial video project titled Vibe Switch, photographed and directed by Kitty Lee Schumacher in Berlin, features models in contemporary streetwear navigating minimalist architectural environments. The video incorporates dynamic camera angles, low-key lighting, and energetic movement to communicate an urban fashion narrative. The subjects wear layered jackets, denim, and structured outerwear with muted color palettes set against concrete and industrial backdrops. Text overlays such as Weekday and Vibe Switch frame the composition throughout the sequence.
