Brand
Matthew Forest, Production,
Associated creatives
Tags
Description
This branded content video for KitchenAid, titled Portrait of a Maker and produced by Matthew Forest, explores the creative process of a maker working within a workshop. The film opens with tranquil exterior shots of a snow-covered forest before transitioning into the atmospheric interior of a dimly lit workshop. Throughout the sequence, the maker engages in craftsmanship surrounded by tools and equipment under warm, directional task lighting. The visual style employs cinematic framing and naturalistic tones to capture the contemplative mood of artisanal work.
Style
Horizontal, Cinematic, Grainy, Golden Hour
Techniques
Analogue / film, Natural light
Industries
CPG / Packaged Food
Color
Jet Black (50%)
Chocolate (30%)
Light Grey (20%)
Background
Garage
Context
Brand Film / Corporate Video