BrandGeneral Motors
ProjectSee You on the Road
King Lear, Music / Sound,
Associated creatives
Associated creatives
Tags
Description
The video showcases the automotive design process from start to finish. It opens with close-ups of designers sketching car designs with a stylus on a digital tablet. Next, the scene shifts to sculptors using clay and tools to shape and mold the car. Other segments show people at sewing machines and around tables, as well as automotive engineers turning toggle switches and using a computer to adjust car components. There is a group of people collaborating around a table with colorful fabric swatches, and various hands adjusting the components.

