BrandTyme Bank
ProjectBank Fears
KING JAMES, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
At night, two young adult African men are having a conversation at an ATM in an urban environment. One man, wearing a denim jacket and white pants, appears concerned as he looks at an ATM receipt. The other man, stylishly dressed in a yellow beanie, yellow turtleneck, and plaid blazer, presents a credit card, presumably suggesting an alternative banking solution. In the background, other pedestrians walk by, and cars pass on the street, adding to the city's ambiance. The ATM is illuminated by a bright orange sign. The scene is lit by artificial light, creating a sharp contrast between the foreground and the background, which is cast in shadow.