BrandKikkoman
BSSP,
Associated creatives
Tags
Description
This animated video for Kikkoman features an anime-style character performing dynamic combat-like movements while cooking a meal. A bottle of Kikkoman Teriyaki sauce is wielded like a sword, emitting bright blue light and kinetic energy effects as it adds flavor to ingredients like broccoli and meat. The fast-paced sequence incorporates bold, stylized typography that emphasizes themes like banishing boring dinners. The animation transitions to a scene of a young man eating at a kitchen table, smiling, with the bottle of sauce present. The overall style is energetic and vibrant, utilizing high-contrast lighting and comic-book inspired visual effects.
Style
Humorous, Action
Techniques
Animation, Live-action Technique
Industries
CPG / Packaged Food