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Kevin Watkins, Creative Director, New York

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A montage of comedic reactions of people eating Pringles are displayed throughout the commercial. The commercial begins with a man at a party taking a bite out of a can of Pringles. Then the scene cuts to a man on a porch of a white country house. Next the scene cuts to an interview with a baseball coach, and then to James Harden on the basketball court. The commercial ends with mustache flying in the sky and a young child in a convenience store looking at Pringles cans on a shelf.