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  • ·Kenzo Lunar New Year 2025 Ad Campaign Red Cardigan Portrait
Model with arms crossed wearing a red cardigan over a white top and blue jeans against a red and dark background.

Tiziana Raimondo,

Associated creatives

Tags

Description

This portrait from the Kenzo Lunar New Year 2025 ad campaign features a model seated with arms crossed, wearing a vibrant red cardigan with gold trim accents layered over a white t-shirt and classic blue denim jeans. A prominent gold flower-shaped brooch adorns the lapel of the cardigan. The direct lighting casts a sharp, defined shadow against the red wall and dark seating behind the subject, creating a high-contrast editorial look. Photography by Marco Lessi with art direction by Paul Garnier.

Style

Editorial, Vertical, Saturated, Warm

Techniques

Flash

Industries

Designer Fashion

Color

Scarlet (60%)
Denim (30%)
Pure White (10%)

Context

Advertising Campaign