Description

This advertising campaign image for Keno features the project titled Play The Numbers You Know, created by Rebecca Newman with production support from Guilty Content. A wall-mounted box displaying the number 67 is heavily covered in various monochrome and blue stickers against a weathered red brick wall. Below the box, white promotional typography reads Play the numbers you know. At the bottom of the frame, a smartphone interface displays the Keno brand logo, the tagline Your shot at millions, and app store download buttons. The vertical composition is captured in natural light with a gritty texture and an urban street aesthetic.