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  • ·Kenneth Cole Reaction underwear campaign styled by Matthew Edelstein
Close-up of a shirtless tattooed man wearing white boxer briefs against a white background

Matthew Edelstein, Fashion Stylist, Los Angeles

Associated creatives

Tags

Description

This black and white commercial campaign image features a shirtless male model wearing white boxer briefs against a seamless white background. The subject displays prominent tattoos covering both arms and shoulders. Bold capital typography reading KENNETH COLE REACTION is overlaid across the upper chest area. The studio lighting is bright and high-key, emphasizing the physique and clean branding.

Style

Vertical, Commercial, Monochrome

Techniques

High-key

Industries

Lingerie & Underwear

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign