BrandFord
ProjectBorn in a Ford
Kelly Flynn, Production,
Associated creatives
Associated creatives
Tags
Description
This video showcases the work of EMTs and ambulances in rural areas. An ambulance, identified as a Ford model, speeds along a paved road at sunset, passing fields and buildings. The scene then shifts to the interior of the ambulance, where an EMT is speaking into a radio. The ambulance is later seen driving on smaller roads, passing through tree-lined areas and residential neighborhoods, responding to a medical emergency where contractions are coming frequently. The video is shot with a mix of wide shots to establish the environment and close-ups to focus on the EMT, the vehicle, and the urgency of the situation. A woman later speaks about realizing the baby was coming.

