Kellogg’s Raisin Bran The Fibes 2026

Description

A fast-paced social video campaign for Kellogg's Raisin Bran produced by VaynerMedia North America featuring pickleball team The Fibes. Dressed in maroon and gold team uniforms, players volley a bright yellow pickleball through the narrow aisle of a diner before pausing at the counter with bowls of cereal. The energy carries out onto sunlit city sidewalks and pedestrian crossings, where the team performs active rallies alongside the brand's sun character mascot. Kinetic camera tracking, bold on-screen titles, and rapid transitions emphasize an upbeat, athletic routine.