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·Kelet brand identity typography and portrait by Marina Veziko

Black woman seated in a white tulle skirt against a pink background with repeated yellow typography.

Brand Identity 2020

Associated creatives

Description

This brand identity project for Kelet features a striking portrait of a Black woman seated while wearing a voluminous white tulle skirt and strappy metallic sandals. She poses against a vibrant pink background overlaid with repeating rows of yellow text reading world premiere 29 january 2020. Designed by Marina Veziko, the composition combines graphic typography with editorial photography to create a bold visual rhythm. The lighting creates warm highlights on her skin, contrasting with the soft white of the tulle and the flat pink backdrop.

Style

Editorial, Horizontal, Clean, Retro

Techniques

Typography

Color

Cream (50%)

Background

Gradient

Context

Advertising Campaign