Katinka Herbert, Photographer, London

Description

This advertising campaign image features a smiling Black man in his 30s standing inside a boxing gym, captured by photographer Katinka Herbert in London. The subject wears a grey sleeveless hoodie, dark shorts, and training gloves on his hands, holding a smartphone while pointing towards it with an expressive, joyful expression. The background shows rows of hanging leather punching bags against a rustic exposed brick wall and concrete floor, illuminated by overhead industrial pendant lights that cast a warm, atmospheric glow across the scene. Bold promotional typography is overlaid on the left side reading LAUGH IN THE FACE OF VAT alongside branding elements.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Banking

Color

Background

Gym

Context

Advertising Campaign